Seefeld reminded us that innovation doesn’t happen in isolation

FIS Nordic World Championships 2019 were held at Seefeld in the iconic Tyrolean Alps in February and March of 2019. With Stora Enso as the presenting sponsor of the prized event combining cross-country and ski jumping, it offered the HEAL Lab team excellent grounds for demonstrating our message and tools to both corporate partners and hundreds of event spectators.

Stora Enso’s main hub was the Eco Pavilion, a wooden building designed and built for the local tennis club. Eco Pavilion served as a great showroom during the event to demonstrate how everything made with fossil-based materials today can be made from tree tomorrow. Recently titled as the most start-up friendly corporation in the Nordics, with its CEO Karl-Henrik Sundström emphasizing the message that innovation doesn’t happen in isolation, Stora Enso also wanted to shine a light on its two strategic partnerships with growth-companies: Sulapac and Trä Group, the founding partner of HEAL Lab.


Recognizing the Seefeld event as a great opportunity to meet and mingle, Stora Enso invited many of its most important partners, clients and other stakeholders, as well as, many of its employees to visit the Eco Pavilion. This gave a great opportunity to demonstrate healthy and affordable living applications, hold joint workshops and demonstrate for example our VR demo and get valuable feedback from high-level corporate representatives.

Equally important was the possibility to talk with general Seefeld visitors. Tens of thousands of sports enthusiasts visited the event over the two-week period. For those visiting the Eco pavilion we were able show some of the HEAL Lab’s applications. With the smaller children trying out our AR demo about the “tree journey to the Eco Pavilion” and the older folks eagerly learning about the air quality sensors inserted into and around the building and our microbe collectors, this acted as a great way to spread HEAL Lab’s message about the importance of healthy and sustainable building and living.

Photos: © David Johansson / Stora Enso

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